Product Marketing Manager



Our strong marketing team is looking for an experienced Product Marketing Manager capable of diving deep into technologies and effectively collaborating with the company’s technical leadership. The person in this role will be responsible for creating and executing B2B marketing campaigns to launch and monetize the company’s new service offerings and products.

Dedicated recruiter:
Taras Leskiv
Recruitment Lead

Responsibilities Responsibilities

  • Lead the launch of new offerings and act as a product marketing strategist

  • Proactively collaborate with technical experts, market research, and business development specialists in order to identify market trends, quickly launch, validate, and adjust offerings

  • Develop messaging to communicate the unique value of PLVision’s products and services to the target audiences and create certain types of content (landing pages, case studies, blog posts)

  • Define and execute marketing programs to drive demand for the company’s services and products

  • Create, execute, and measure effective lead generation campaigns and programs by working together with digital marketing and communications specialists

  • Oversee the creation of an effective sales kit, including the marketing materials

Requirements Requirements

  • 5+ years of experience in Marketing, preferably in the IT industry

  • Experience working with B2B clients in North American, E.U. and/or Israeli markets

  • Ability to quickly understand technical concepts and trends, avid interest in technologies

  • Excellent communication skills, advanced level of English

  • Strong understanding of digital marketing techniques (digital advertising, social media, e-mail marketing)

  • Ability to think creatively, great artistic taste

  • Strong writing skills, ability to create compelling content and stories

  • Outstanding organizational skills, ability to manage multiple projects simultaneously

  • Excellent negotiation skills, ability to communicate at various organizational levels

  • Master's degree in Marketing or a related field

Would be a plus Would be a plus

  • Experience in product marketing

  • Project management or business analysis background

  • Experience in technical writing

About PLVision

  • We are a software product development company specializing in computer networking and embedded systems. PLVision has offices in Krakow, Poland, and in Ukraine: Lviv, Odesa, Kyiv, and Kharkiv (currently relocated). Founded in 2007, the company helps networking industry leaders and ambitious startups in the U.S., Israel, and the EU countries to launch innovative products.
  • PLVision has taken an active stand on Ukraine, investing all net income in 2022 to support the Armed Forces and the country, as well as implementing many volunteer initiatives.

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