Summary
Our strong marketing team is looking for a Digital Marketing Manager with experience working in international B2B market and an avid interest in cutting-edge technologies. The role is focused on digital strategy implementation in order to drive demand for the company’s products and services, and to strengthen its brand awareness in the target markets.
At PLVision you will get valuable experience while working in a productive environment with open and transparent communication and well-established processes.
Responsibilities 
Develop, implement, and continuously improve the digital strategy to promote the company's brand and drive demand for the company's services and products
Work in close collaboration with the product marketing manager to design campaigns promoting the launch of new company offerings
Collaborate with HR marketing to promote the company's employer brand, events, and open vacancies in the labor market
Develop, launch, analyze, and improve online advertising campaigns (PPC, remarketing, social media ads) to reach the goals of brand awareness and lead generation
Manage the company's website, lead the collaboration with web developers
Track, analyze, and optimize the company website performance (Google Analytics), define initiatives to increase traffic and conversions
Gather and analyze data about buyers, competitors, and market conditions to draw both qualitative and quantitative conclusions
Requirements 
Experience working with B2B clients in North American, E.U. and/or Israeli markets
5+ years of experience in online advertising
Strong knowledge of Google Ads, Google Analytics, LinkedIn and Facebook Ads
Good knowledge of SEO
Excellent analytical skills
Strong organizational skills and the ability to effectively prioritize tasks
Good knowledge of written and spoken English (at least Upper-Intermediate level)
Ability to quickly understand technical concepts and trends, avid interest in technologies
Would be a plus 
Experience working in the technology industry
Google Analytics Certification, Google AdWords Certification
Knowledge of Twitter advertising
About PLVision
We are a software product development company specializing in computer networking and embedded systems. PLVision has offices in Krakow, Poland, and in Ukraine: Lviv, Odesa, Kyiv, and Kharkiv (currently relocated). Founded in 2007, the company helps networking industry leaders and ambitious startups in the U.S., Israel, and the EU countries to launch innovative products.
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