Marketing Automation Manager

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Summary

We are a dynamic high tech company with 11+ years of experience in the global market, specializing in the development of software solutions for Embedded Systems, Computer Networking and the Internet of Things. Our strong Marketing team is looking for an experienced Marketing Automation Manager. The role is focused on effective automation of marketing processes, CRM management and outbound lead generation.

Dedicated recruiter:
Tetyana Petryshyn
Tetyana Petryshyn
Recruiter

Responsibilities Responsibilities

  • Gather and analyze data about buyers, competitors, and market conditions

  • Maintain and expand the customer contact database, manage CRM

  • Analyze data to draw both qualitative and quantitative conclusions

  • Setup, launch and analyze outbound lead generation (email) campaigns

  • Manage lead nurturing initiatives

Requirements Requirements

  • Experience of 1+ years in IT industry, preferably in marketing or business development

  • Strong analytical skills

  • Strong organizational skills and the ability to effectively prioritize tasks

  • Knowledge of marketing automation tools (for example, HubSpot, MailChimp, Reply)

  • Good knowledge of written and spoken English (at least Upper Intermediate level)

  • Strong knowledge of business communication

Would be a plus Would be a plus

  • Experience working with LinkedIn Sales Navigator

  • Experience of 1+ years in market research

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