SONiC Capabilities: Empowering Networks with Open-Source Solutions

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Product Marketing Manager

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Summary

We are seeking a professional Product Marketing Manager who will be responsible for overseeing the product marketing strategy and execution for specific offerings within the company. This role entails understanding the market, target audience, and competition to develop effective marketing campaigns that promote the product’s features, benefits, and value proposition. The Product Marketing Manager, in collaboration with the marketing team, ensures successful product launches, accurate ongoing promotion, and customer engagement.

Dedicated recruiter:
Anastasiia
Anastasiia Zadorozhna
Recruitment Manager

Responsibilities Responsibilities

  • Conduct comprehensive market research and analysis to identify target audiences for the company's offerings

  • Lead the strategic planning and execution of new product and service launches

  • Demonstrate a deep understanding of the technical aspects and value propositions of the company's offerings in a networking domain for both potential and existing customers

  • Conduct a thorough analysis of competitors' offerings and regularly update competitive intelligence

  • Craft and deliver key messages tailored to the profiles of target audiences

  • Collaborate closely with marketing, business development and technical teams to achieve the company's objectives for product launches and content creation

  • Develop and prepare high-quality service and product collateral

  • Qualify new leads and nurture Marketing Qualified Leads (MQLs) through the sales funnel

  • Participate in meetings with prospective customers to present offerings and address inquiries

  • Monitor and ensure the accuracy and relevance of information regarding offerings and value propositions across the company's website, social media channels, partner platforms and other external resources

  • Provide regular updates and communications to the marketing team regarding offerings and related developments

Requirements Requirements

  • Bachelor's or Master's Degree in Marketing or related field of study

  • At least 3 years of experience as a Product Marketing Manager in the IT industry

  • Proficiency in both written and spoken English at an advanced or fluent level

  • Demonstrated success in launching software products in the US, EU and other markets

  • Strong critical thinking skills with a focus on continuous improvement

  • Resilience and openness to constructive feedback

  • Excellent time management abilities and a proven track record of meeting deadlines

  • Exceptional attention to details

  • Ability to maintain a strategic overview of marketing activities and align them with the product marketing strategy

  • Outstanding organizational skills, ability to manage multiple projects simultaneously

  • Excellent negotiation skills, ability to communicate at various organizational levels

Would be a plus Would be a plus

  • Experience in technical writing

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