Summary
We are looking for a Product Marketing Manager who can own product marketing end to end — connecting our products and solutions to the market through clear value propositions, sharp positioning, and disciplined go-to-market execution. This is a product-marketing-first role.
Product marketing is the core of the position and is distinct from — though closely connected to — digital and brand marketing. The right person brings both the product and its go-to-market story to life together, partnering daily with Product, Engineering, BizDev, and Sales.
Just as importantly, this person can assess the current marketing landscape, understand how the existing system works, and quickly build a strong grasp of the industry, competitors, and PLVision’s products and offerings. We need someone who personally produces, rewrites, and ships work, and who becomes a go-to partner for the Engineering and Sales teams.
Responsibilities
Own product positioning and messaging for each segment and buying role
Plan and run GTM for releases, packaged offers and partner programs with ODMs and distributors
Select target accounts with sales and run account-based programs: research-led outreach, expert content, technical sessions with our architects, events
Run demand generation for the wider ICP: LinkedIn, newsletters, webinars, and search together with our SEO/GEO agency
Build the sales kit: decks, one-pagers, battlecards, objection handling, TCO/ROI calculator
Produce content with our architects: product pages, solution briefs, case studies, talks
Run win/loss and customer interviews; track competitors
Report on engaged accounts, qualified opportunities and marketing-sourced pipeline
Requirements
5+ years in B2B marketing, 3+ of them in product marketing for a technical product (software, IT or engineering services, developer tools, hardware)
2–3 cases with measurable results
Hands-on account-based marketing; experience with long sales cycles and buying committees
You learn complex products fast and work well with engineers
Strong writing in English for technical and executive audiences
Experience with sales enablement and CRM / pipeline reporting
Nice to have
Networking, telecom, semiconductor or infrastructure products.
International B2B markets: North America, Europe, Asia.
About PLVision
PLVision is a European networking software product development company that helps businesses unlock the full potential of open and disaggregated technologies. We deliver end-to-end, vendor-agnostic solutions, tailored to meet client’s specific use cases — enabling greater flexibility, scalability, and sustainability while ensuring cost control and predictability.
Leveraging strategic partnerships with industry leaders, major hardware vendors, and membership in key open networking communities, PLVision ensures delivered software solutions remain future-ready and aligned with the latest open networking innovations, empowering clients to achieve their business goals and long-term success.
Benefits
- Medical insurance
- Vacation and sick leave days
- Paid bank holidays (11 days in 2026)
- Relocation bonus
- Marriage and childbirth bonuses
- Referral bonus
- Educational courses and training programs
- Remote work
- Flexible Schedule
